BetCity, owned by Entain Group, is one of the leading brands in the Dutch online gaming landscape. They were among the first to launch their product in the market after online sports betting and casino gaming became legal in the Netherlands in October 2021.
Powered by the industry expertise of Kambi for sportsbook services and Oryx for Player Account Management (PAM) and Casino offerings, BetCity has already established a strong presence with its web desktop and web mobile products, accessible at www.betcity.nl.
In line with their strong dedication to providing top-notch gaming experiences, Shape Games is honored to take on the task of developing and rolling out BetCity's new native mobile apps. These apps, compatible with iOS and Android, will allow users to enjoy dynamic sportsbook and casino offerings on the move, leveraging Shape Games' advanced technology.
It's important to acknowledge that BetCity's launch coincides with a challenging period in the Dutch gaming landscape. As of July 1, a ban on advertising has been imposed in the Netherlands, making it a demanding time for new operators. Despite these challenges, Shape Games and BetCity are committed to providing a safe, enjoyable, and responsible gaming experience to Dutch players.
Léon Voogt, Product Director at BetCity, said, “We are excited to finally launch our app into the wider world. An app has been on our wishlist at BetCity right from the start, and we're thrilled that it's now complete! It was important for us to be able to offer our entire product portfolio in one app, including a sportsbook, casino, and live casino – all in one place. This made the development process a challenge, but with Shape Games, we found an excellent partner who helped us bring this vision to life. We are confident that with this app, we can provide an even better experience for our players and have faith in a successful partnership between Shape Games and BetCity.”.
About Shape Games:
Shape Games is an award-winning digital B-to-B platform and service provider for the iGaming industry. Shape Games’ highly customisable native frontend is one of a kind, as it brings customer focused product development known from Silicon Valley startups to the gaming space
About BetCity:
BetCity stands as a prominent Dutch sportsbook and online casino, distinguished among the leading operators in the industry. Having secured their license on October 1st, 2021, they have since emerged as one of the select few betting providers authorized to offer their services legally within the Netherlands. BetCity has successfully captured a substantial 20% market share, solidifying their significant presence and influence.
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