betJACK's FRONTEND EVOLUTION: SHAPE GAMES' GAME-CHANGING APP UPDATES

SEPTEMBER 6, 2023

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In the fast-paced world of online sports betting, delivering a seamless and engaging frontend is paramount to attract and retain users. betJACK, owned by JACK Entertainment, understood this critical aspect from the outset and forged a strategic partnership with Shape Games, a leading frontend provider.


Free To Play Experience: Shape Games’ Game-Changer

betJACK’s journey to success began with a groundbreaking Training Camp, an innovative feature developed by Shape Games. This immersive experience allowed users to explore sports betting risk-free, laying the foundation for betJACK’s user base. Collaborating with third-party providers, Kambi and Omega, betJack’s Training Camp experienced significant success.

In January 2023, real-money sports betting became legal in Ohio. betJACK seamlessly transitioned its Free To Play users to real-money betting, resulting in remarkable user engagement and activity.


Continual Evolution: New Offerings

At Shape Games, we consistently set the bar high for innovation, shaping the future of online sports betting. Our recent updates for betJACK exemplify our commitment to delivering exceptional user experiences, making betting more user-friendly, visually appealing and transparent.

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Let’s delve into these new offerings:

Event List Enhancement:The event list received a significant facelift, with outcome buttons for select markets repositioned horizontally next to participant or team names. This update improved user-friendliness and included the seamless integration of team logos and colors for a visually appealing experience.

Event Detail Improvement: The event detail screen underwent a transformation to incorporate the improved outcome layout and design from Event List, ensuring a consistent and visually pleasing user experience.

Enriched League Navigation: A new section allows users to navigate effortlessly through specific sports and countries, providing valuable information such as outrights, statistics, standings, previous events, and shortcuts to participating teams or athletes for each league and tournament.

Bet Builder, known as Parlay+ in betJACK, is designed to streamline the end user’s sports betting journey. This update allows users to select outcomes directly from the market screen, eliminating the need for excessive taps. With the introduction of new selectors, outcome grouping is enhanced, making it more user-friendly to locate desired options. Furthermore, Bet Builder offers the option to display fixed odds on outcome buttons, enhancing transparency throughout the betting process. Available on Android, iOS, and the web, this update promises a quicker and more efficient betting experience for users.

Licensed Logo Support and Team Colors: Logos for teams and leagues, where licensing agreements are in place, are introduced, along with team colors to enrich the overall user experience.


Embracing the Future: A Glimpse of What’s to Come

These recent updates introduced by Shape Games and JACK Entertainment are just the tip of the iceberg, and they signify the beginning of a promising journey. Our roadmap is extensive and filled with innovative plans for the future, with many more cutting-edge features and enhancements set to revolutionize the igaming experience for all valued customers of Shape Games.

Stay tuned as we continue to lead the way in shaping the future of frontend solutions.
 
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