Customer loyalty in sports betting is increasingly fragile. The report highlights that 43% of Gen Z bettors have abandoned brands due to boredom, and 73% of bettors use more than one mobile sportsbook. To stay competitive, operators need to create frictionless, personalised, and engaging experiences that drive retention and conversion.
From Netflix to Spotify, consumers expect personalised experiences in digital spaces. The same applies to sports betting.
• Bespoke bet offers based on past interactions can improve relevance and engagement.
• AI-powered recommendations help bettors find markets and events that align with their interests.
• Smart notifications keep users informed about their favourite teams and players, creating timely betting opportunities.
With 71% of customers expecting personalisation and 76% getting frustrated when it’s absent, sportsbooks that embrace tailored experiences will have a significant edge.
Mobile dominates sports betting, with 87% of online turnover coming from mobile devices in 2024. But mobile users are impatient—each second of delay in page load time can cut conversions by 20%.
What makes a great mobile UX?
• Lightning-fast performance to keep users engaged.
• Minimal navigation hurdles from app launch to bet placement.
• Device-native responsiveness that ensures an intuitive, seamless feel.
A great UX doesn’t just make platforms more user-friendly—it also builds trust, reduces churn, and fosters long-term player loyalty.
Brand loyalty is key to building long-lasting customer relationships where players not only enter but also come back. One key aspect of building long-term loyalty is offering a seamless user experience from onboarding to bets placed and money withdrawn. This is made possible by keeping each part of the sportsbook together through one front-end solution.
Shape Games delivers intuitive, easy-to-use front-end solutions that help operators worldwide retain their users. It integrates the user experience of placing a bet, bettor safety, and account management into a seamless user journey across all touchpoints. Read more here.
Some bettors want a no-frills interface; others crave entertainment. To cater to both, sportsbooks must go beyond the basics:
• Live streaming integration can boost turnover, as viewers get to stay on site for longer and engage with relevant content.
• Real-time data and live scores add depth and context to betting decisions.
• Visual enhancements like team logos, player images, and intuitive UI elements improve navigation and user satisfaction.
The sports betting industry is at a crossroads—operators that invest in UX will thrive, while those that don’t risk losing users to more intuitive, engaging platforms. Whether through hyper-personalisation, a mobile-first approach, or enhanced engagement features, the future of sports betting hinges on the experience.
Want the full breakdown? Download the 2025 Shape Games UX Report now to see the data, trends, and strategies that will define success in the coming year.
With an award-winning frontend solution, Shape Games delivers tailor-made interfaces for sports betting and casino operators. Do you want to get insights on the latest UX trends?
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